I find the booking of the SmackDown Scramble at Unforgiven very interesting, but possibly slightly misguided. It's fantastic to see four guys in a title match who have never won the title before, but not necessarily in a title match of this kind. It's a no-win situation for all of them.
It's obvious Triple H is going to be coming out with the belt at the end of the 20 minutes, but either way, if he doesn't lose it at any point during the match, then it hurts all of the other competitors simultaneously; if he does, he'll probably win it back almost immediately, and whoever he won it from will be buried thanks to the fact that their first WWE Championship reign lasted less than 20 minutes.
Whatever happens, Unforgiven will be an interesting one - two intriguing title matches to look forward to, plus HBK-Jericho, and no doubt a few more matchups.