By Chloe Saltau
March 23, 2006
DOMESTIC one-day matches are likely to be held on Wednesday nights and televised on Fox Sports, instead of major cricket broadcaster Channel Nine, under a revamp being considered by Cricket Australia.
Although Cricket Australia is still searching for a new sponsor for the competition, formerly known as the ING Cup, after the financial institution ended its 14-year association with the game at the end of this summer, it is understood a broadcasting deal has been completed with Fox in the past week.
Channel Nine, which screened matches at weekends, in conjunction with ING and Cricket Australia, did its best to jazz up the competition but still the matches did not rate highly and now it appears cricket officials are keen to make a fresh start as they search for a new sponsor, not expected to be known for some time.
There is a feeling that cricket enthusiasts, many of whom subscribe to pay TV to watch the Australian team's overseas tours, will be willing to tune in for selected mid-week matches. It means domestic cricket would no longer be screened on free-to-air television.
The competition is considered the strongest of its kind in the world and was won in a thrilling final this summer by NSW despite the heroics of South Australian speedster Shaun Tait.
A spokesman for Cricket Australia would not comment on the nature of proposals to be put to the board of directors next month and said the domestic program was yet to be completed. "We are certainly looking at innovations in the terms of presentation and scheduling," he said.
Cricket Australia, under chief executive James Sutherland, has been keen to take cricket to new people through, for example, the introduction of Twenty20 to the domestic and international calendar, attracting huge audiences at grounds and on TV. Changes to the presentation of the domestic one-day competition could be seen as another step in that process.
Cricket Australia recently extended its sponsorship deal with Foster's until 2011 but the brewer relinquished its naming rights to the annual one-day international one-day series.