Does anyone else get the impression that the world cup has sailed under the radar of popular consciousness more than usual? Amid the rugby World Cup, the Ryder Cup and the steady drumbeat of football it seems that there is hardly any mention of the World Cup at all outside of specialist cricket publications and fora. While this was also the case during the long years when expectations of England were low, I thought that there would be more this time as defending champions and with a good chance of going deep again.