Daemon
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The format makes sense imo and I do think it would be (marginally) easier for a complete beginner with no knowledge of cricket to grasp compared to a T20.
The problem is with the objective of the tournament - if it's to attract such people and slowly get them into the other formats of the game as well, once they watch and start to understand the game, they're going to be doubly confused when we suddenly tell them oh in T20s/ODIs/Tests an over is six balls, you have to change ends after each over, you can't bowl two overs in a row etc.
If the objective is to attract people who would otherwise not watch cricket at all because it's so confusing, and for those people to then exclusively watch the hundred, it's not the worst idea. I don't think it will achieve this objective though.
The problem is with the objective of the tournament - if it's to attract such people and slowly get them into the other formats of the game as well, once they watch and start to understand the game, they're going to be doubly confused when we suddenly tell them oh in T20s/ODIs/Tests an over is six balls, you have to change ends after each over, you can't bowl two overs in a row etc.
If the objective is to attract people who would otherwise not watch cricket at all because it's so confusing, and for those people to then exclusively watch the hundred, it's not the worst idea. I don't think it will achieve this objective though.