Vince is pretty renowned for his sheer hatred of superstars who get over with the fans "without permission". Haven't you heard about the infamous Zack ryder story?
Back in 2011, Ryder got himself a pretty good fan following through his YouTube show which he ran himself. Vince told Ryder repeatedly that he's destined only to be a lower card guy and wasn't good enough to be anything more. Ryder said, fine, no problem, atleast give me some TV time. Over that 2011 summer, Ryder's popularity started increasing and when he won the US title at TLC, the roof came off the place. Received an immense reaction. His gimmick was that he was the "Internet Champion"... was pretty fun and showed promise as a solid midcard guy with a good sense of humour.
Anyway sometime that summer, Raw was scheduled for his hometown and Ryder was hopeful that he'd get atleast a very short segment to go out there in front of his hometown fans. Vince being the complete **** that he is, decided that this was the perfect opportunity to "get revenge" on Ryder for getting popular with the fans without the higher ups actually pushing him. Vince had the writers prepare a very short "fake script" for Ryder and told him he'd be cutting short promo and would wrestle a 5 minute match. Zack was obviously delighted. Then, barely an hour before his scheduled timeslot on Raw, he was told "plans had changed", and when ryder went to Vince and asked why, he simply replied "I hate the internet". After that, Ryder hardly ever was on TV again and currently does catering backstage.
Some of this is pure speculation, but boy if even a shred of this is true, it just shows what a joke Vince's anti-bullying campaign is (which Punk mentioned in his pipebomb before the mic was cut off). The point is that even Punkw asn't ever supposed to be quite as big as he became. Vince saw him as an eventual main eventer, but the fact that he became popular enough on his own to reach Cena-level popularity pissed him off. And presumably HHH. Again, not everything about this might be factual, but it sure as hell wouldn't surprise me.