Uppercut
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Yeah La Liga have tried putting the odd game on at these times. I don't think it worked that well though.They should hold champions league games at 1-2 pm GMT. Viewership will explode in India and China.
It's sometimes kind of taken as given that India and China are where the money is, but it's not really true. The idea is to expand into Asia, but if you can only do it at the expense of western fans it's not usually worth it. The biggest TV, sponsorship, and merch deals are in Europe and North America, places with overvalued currencies where people have a lot of disposable income. Selling rights to China especially can get quite complicated because of the unreliable political situation. They defaulted on their PL rights deal.