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ECB presents 100-ball domestic game for men and women

cnerd123

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I think a celebrity cricket TV show where various celebs try to learn and play cricket would is a good idea tbh
 

vcs

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If it involves the likes of Steyn and Starc relentlessly bouncing them as they fear for their lives, I agree
 

SillyCowCorner1

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Cricket is one of the only games where it has multiple formats.

Imagine if football was reduced to 10 minutes per game.
 

TheJediBrah

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They've tried it with football in Aus, and Netball too. It hasn't caught on.

Oh also there was Fast 4 in Tennis.
Not that Netball ever really "caught on" in any form, other than as something for bored country housewives to do while their husbands play footy
 

TheJediBrah

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ECB should launch a new competition, where instead of using a cricket ball they use a round inflated ball, and instead of stumps and a pitch they use a rectangle field with goals at each end, and instead of bats you just kick the ball.
 

ajdude

International Coach
so what happens with statistics, will these matches (whatever they end up being) be categorised as 'Other T20's or 'Other's? surely can't count towards t20 stats
 

jimmy101

Cricketer Of The Year
They should just introduce a format which revolves around a simple coin toss and that's it. And then abandon the coin toss altogether.
 

cnerd123

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The ECB needs to stop selling cricket to people who don't like cricket

I know that sounds counter-intuitive, but here's the thing - you cannot make people like something, and the more you try to make them like it, the more they will push against it.

You tell somebody that you've made a version of cricket just for them, they're going to watch it with a super critical eye, ready to not like it, and will find every fault in the world with it. They also realise you're desperate for their attention, and right there and then you've made them think that what you're selling is inherently not cool.

Sell cricket to your existing fans. Make them happy. Give them meaningful schedules, good pitches, sensible modifications (e.g. - legalise ball tampering), easy access, and some proper media and production value. Engage with the people who already love the sport.

Then when someone who doesn't like cricket walks past a sold out stadium of loud cheering cricket fans - he's now going to be curious. He sees cricket fans at school or work raving about last nights game -instead of complaining about the boring the one sided game on a flat pitch with Warne commentating on Pizza- and now he's going to be interested. He reads columns in the newspaper celebrating a great series that was well scheduled and executed from start to finish, instead of articles like the ones here, and now he's going to want to watch it.

Word of Mouth and Fear Of Missing Out are the two most effective marketing tools known to man. Gimmicks only take you so far. Sell the product you already have to people who like it. Take care of your existing fans and make them happy. Take care of your existing product and keep it healthy. Make your product easy for people to purchase. Invest heavily in grass roots programmes with the goal of making it easier for people to take up cricket, rather than with the goal of preaching it to school kids.

You do all this, and the fans will come.
 

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