Yeah Finlay has got pretty stale tbh, since the McMahon-Hornswoggle angle was axed he's had absolutely zilch to work with, and is adding nothing much to the company at this time, which is poor show really, as they should be using him as much as possible to pass on his experience to the younger guys. But yeah, a heel turn would probably be for the best at this stage.
But yeah, good point re: ECW title....I hadn't thought of it like that, but you're completely right, there are no credible challengers on ECW at all... Speaking of ECW...i'm beginning to doubt that they'll keep it going for much longer, as it got beaten by Impact in the ratings the other night, and now the roster being diminished I doubt they will bother with it for much longer, which will be a relief quite frankly.