Rich, if 2% of the kids who have come to these Twenty20 matches are converted then it's succeeded.
I was walking around under the backs of the stands at Trent Bridge on Saturday during the Atomic Kitten 'concert', and it was incredible to see the amount of kids, of all ages and backgrounds,
just playing with bats, windballs and tennis balls against the walls and wire fencing. Also, Surrey coach Keith Medlycott's four-year-old son, who rolled a windball into my foot :P
I have to admit I was a little sceptical that it might just go the way of CricketMax, but I'm sitting here now typing this wearing a Twenty20 Finals T-shirt, and have been fully convinced that this has been an unbridled success.
I thoroughly enjoyed the entire finals day (except the results), and some of the hitting (Ali Brown and Alex Gidman in particular) was stunning to see. James Ormond's incredibly good spell of seam bowling in the final also proved that it isn't just a slog-a-thon and there's still a place for traditional "values" in the game.