Magrat Garlick
Rather Mad Witch
Hm. Read a book describing Japanese supporter culture (think it was from Nagoya Grampus Eight, early 90s) and one thing they didn't seem to lack was people.The J-League got empty crowds until they won the bid for Football WC and the media hyped Football to the max.
(Indeed, according to wiki, the J League had its highest average attendance in 1994, the World Cup was awarded in 1996, but the average attendance had halved by 1997. The current average attendance is 90 % of the 1994 figures.)