Rothfield is an incredibly biased, vitriolic snake. Everything he writes has an ulterior motive revolving around keeping himself as a "big fish" in a small pond, kneecapping people he doesn't like and promoting people he does like, strictly in that order. His writing ability is at the level of a 10 year old, he's a blight on the game and a disgrace to his profession.
On point, the CEO should be the best person for the job. A background in RL would be a bonus, but if there's no one available from inside the ranks we shouldn't pick a sub par candidate just for the sake of it.
He'd have to deal with entitled scum like Rothfield, but real footy fans would love him if he stood up to the snakes in the media. There are plenty of good journos who'd be willing to judge a new CEO on their merit rather than their background. Not an insane rush either. The commission seem to be holding down the fort pretty well.
But you're right, it would be easier for this bloke to work in an environment where the media doesn't question what you do. All hail Vlad the great!