IPL brand valued at $4.13 bn - CNBC-TV18 -
IPL brand valued at $4.13 bn
For skeptics who doubt the viability of buying Indian Premier League (IPL) teams at the sky high valuations they got on Sunday, here is more proof. Brand Finance Report says the IPL brand is valued at
USD 4.13 billion as against USD 2.01 billion in 2009, reports CNBC-TV18's Tanvi Shukla.
Brand IPL has a higher valuation than Manchester United, which is valued close to USD 3 billion. The value of IPL's branded business has doubled over last year. The combined brand value of all franchisees stands at USD 333 million.
Chennai Super Kings has the highest brand value at USD 48.4 million. KKR slipped to second rank with a brand value at USD 46 million. Mumbai Indians and Deccan Chargers brand value stands at USD 41 million and USD 34.4 million, respectively.
The report cites the renegotiation of broadcast deals, doubling of revenues, and higher base price for new teams as reasons for the higher brand valuation.
However, the report cautions that IPL revenues are likely to stagnate over the next two years.
According to Unni Krishnan, MD, Brand Finance India, "The English Premier League is actually facing one of the most difficult times in its history. This, despite having most loyal, die-hard fans, and great sponsors that you can ask for. So, what went wrong over there? Very simply, poor governance, poor financial prudence, poor transparency, and poor systems and processes. Is there a lesson that IPL can learn from that? You bet it has and that is a significant test for IPL going forward."
Valuations doubling in the span of a year!
I guess it would double again in the next year if not more.