Its rather similar to what's happening with baseball in America. I can't help feel both sports are on their last legs. I do understand it's not just cricket, the huge choices people have these days mean all sports are suffering, but one gets the feeling cricket is declining much faster than other sports. I remember when I was at university and they were showing a cricket World Cup match (in 2007) on the big screen in the common room/eating area and the only people that were watching were Indians. The rest were completely disinterested and were talking amongst themselves without really ever looking at the screen. I suppose the fate of cricket lies in the hands of Indians.