I don't think it does compare with proper international cricket...but it's all about TV deals. Take me as a fan for example - I adore Tests and abhor T20Is, but which one do I watch more of? The latter. I work during the day, might catch 10-20 minutes here and there during a workday, and even on weekends it tends to be kids dominating, although I will have it on in the background sometimes, and I'll certainly be checking cricinfo furiously + always watching highlights. However, at 730pm, I have nothing to distract me and even though I don't like T20Is, I'm still going to watch it over Netflix/Amazon Prime junk.
Which is why I want day-night Tests to become a bigger thing, because the stupid ****ing 'eyeballs' thing that administrators and TV people talk about (which to be fair, dictates their revenue) becomes more relevant for Tests after 5-6pm. Unless I'm wrong, that's the sink or swim for any sport, being able to get people to watch your product - which is most popular between 6-9pm. Doesn't seem to matter how much social media/highlight/online engagement there is, the dreaded eyeballs and resulting advertising is the gold standard.
I still think with the right intellects in charge of the game, they can - and need to - ensure the viability of the international game, especially Tests and I still believe ODIs.