S.Kennedy
International Vice-Captain
We are England. Those competitions are situated in different countries.You're looking at the tournament in comparison to itself and other County competitions. If you look at it compared to the IPL, Caribbean T20, Big Bash etc. then it falls behind massively on the global market. The attendances are decent, but that's really a minor point. The estimated value of the TV rights for the new competition are £30m a year higher. Add on another good few million from marketing/sponsorship and the benefits of high quality, high profile matches being on terrestrial TV.
Yes having another T20 competition going, with a 50 over competition running at the same time as the new T20 is a mess. But ultimately cricket needs money and exposure to survive. The city-based T20 will do that.
- Australia and to a lesser extent India and the West Indies barely have to worry about rained off matches, drizzly draws and perplexing Duckworth-Lewis outcomes. They can get a full competition's play. The weather - as anyone who follows English cricket knows - is a huge factor during the season.
- mainland Australia's population is centered around four distinct urban centres (I know Tasmania is a little different) which dominate their retaining state; most of the population of say, New South Wales is located in Sydney. There is not a serious rival to Sydney in that state demographically or culturally. England is a bewildering mosaic of small towns, large towns, small cities, large cities, counties and nations (Wales). Take the Midlands for example which has the cities Birmingham, Nottingham, Coventry, Northampton (etc.) all competing for sporting allegiances, regional identities and sporting attendances.
- India and to a lesser extent Australia are cricket mad. In India, cricket is a religion. Since it was paywalled, cricket is a minority sport in England. Football is England's religion.
- The counties are better supported than Australia and India's Shield and Ranji side. County membership still reside at around 80,000 - 90,000, all paying around £200 per year. In contrast, you can just walk into any Shield or Ranji game for free. The Shield Final is being played in Alice Springs in front of one or two Kangaroos and a few flies. Nobody (sadly) seems to care about those competitions (although CA to their credit have it all streamed, and Star put Ranji matches on television).
- The Big Bash is all on free-to-air television (Network Ten); it is ubiquitous. Even in this early stage, England's competition is only discussing eight out of 36 matches on terrestrial. Harrison is quite adamant that cricket will be still basically paywalled in England,
we're a pay-TV business. We're underwritten by pay TV. Right now, there aren't too many alternatives to that
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