Yep, tell everyone you know about the ad that's exactly what the company don't want you to do.
The company should have kept public interest in mind when approving these ads. This one is unbearable, and given its presence in IPL breaks, it's hard to miss. It may just result in loss of brand value and sales for the company.
A hangman finds solace in the fact that he is "doing something good" by saving electricity because he's isntalled those bulbs.
Or the infamous "You may not withstand the blast, but your shoes will" fake ad for Nike. Maybe those ads are done purely to harm the brands, but this was real, and endorsed by the company itself. And it was very blatant, a sucker-punch in your face. Maybe some folks have a slightly extended sense of humour in case of those fake ads, but what Havell's and Lowe did was beyond acceptable limits.pasag said:
A few rupees saved for something beyond a price? Honestly, nobody in that capacity feels good about what happens there, irrespective of the crimes committed by the 'victims'. It's as bad as the excessive coverage given to an instance of capital punishment in Kolkata, but this was in full graphic detail, as against mere text and spoken word. It's fine if you're watching a more adult-oriented movie or TV show, but this is the IPL, entire families watch the game, so is this what they are forced to endure?
It's not for me to say what is and isn't acceptable in your country. But from my point of view on the other side of the world, Indian ads (ive seen) are so dire - flashing lights, people screaming, tacky jingles (not that we dont have that crap here either) that it's great to see an intelligent, humourous and well done ad that gets the point across pretty well.
