Cricket is Spreading
Well I do not agree with the Thread that cricket is not spreading. Cricket definitely is spreading beyond the regular bastion of cricket. Infact work done by ICC is credible as it expands cricket much more than other sports like Baseball, NFL etc. Only other sports which has done a similar credible job is Rugby.
But as it is spreading I would like to mention 2 things
1. We all expect miracles, like cricket would suddenly be competing with other sports in USA. We have to be patient on that aspect. Here I would like to take an example of Football (Soccer to make myself clear) in US. Football was gradually established in US. Then slowly due to infrastructure there 94 Football WC happened (A Risk taken by FIFA) and then in 2 3 years US had it's own professional league. US team from then has improved leaps and bound. Certainly still not at the highest level but have got a decent level. (Yest they drew the match with England. England is rated one of the best teams). Hence it was a long term plan. Started in 1990 and now its 2010. Maybe another 5 more years to make US the big boy. It takes time
2. Cricket can never compete with Football. That's a fact. Football just requires a ball. Cricket requires a decent size of ground, a ball, a bat, wickets. So the aim of Cricket should be to be one of the focus games of Nation (There can be 4 5 Focus games in a nation - Eg Aus has a good Cricket, Hockey, Rugby team and are Decent in Football. Then they have individual sports like Tennis). Hence being one of the major sports has many advantages in form of Sponsorships, fan following
3. To spread cricket needs to change it structure. In football for example the WC has been expanded regularly. Big boys play against other teams. This gives a much expected exposure to the developing teams. In cricket due to test structure the top associate end up playing against each other. This should be changes. A 3 Tier system can be introduced where in there is Promotion & relegation. The Top bracket may have 10 nations with 2 or 3 relegation and a second tier with also 10 teams and similar process. A bottom Tier 3 would be there for other teams. Matches between teams of same Tier can be stated as Test Matches or ODI's. With Teams from Tier 2 moving above and playing say just 10 tests in 2 years against teams like Aus, India or South Africa would add a great value to their cricket. It would also bring excitement with teams playing more aggressively to avoid relegation.
4. ICC should take more risks. Football WC in US was a risk. ICC can take similar risks. Champions trophy or 20 20 WC should be held in Associate nations and let them join in playing as Hosts. This would bring local interest in the game. For Example is the next 20 20 WC is held in Netherlands (There are presently 3 ODI approved stadiums in Netherlands by ICC and one 2 more may be developed) then the huge Indian, Pakistani, Sri Lankan, Bangladeshi expatriate population would definitely watch. Also would be coming people from England and some other parts of world. This would invoke interest in Media, and some local people maybe curious to join in. This would do game a huge good in spreading to the local born population. Giving 1 or 2 matches from WC is not the solution. The possible locations for such events can be USA, UAE, Netherlands, Ireland, Scotland, Kenya, Malaysia, Hong Kong, Singapore, China (Give China a target, they ll definitely prove themselves like they did in Hockey for Olympics preparation).
In last I will say cricket definitely is spreading but certain more changes can spread it further at a faster rate. Cricket is the second most popular game in the world. ICC needs to make it a popular game in second highest no of countries after Football.