Well, I just think that a crack creative team can find ways to take the *** out of the opponent without resorting to poking fun at a person's physical characteristics. That's the mark of a great writing team, finding creative and entertaining ways to present the material, ways that are relative to the story they're writing. This is something the WWE clearly lacks. Poking fun at someone's face isn't creative, it isn't interesting. In fact, it just sets a bad example to those fans who don't see the real vs kayfabe element of all this. And there are enough bad examples with the frequent use of sledghammers, chairs, etc.
I do think that the things you cited, Guerrero auctioning off Angle's medals, DX dressing up as the McMahons, etc., is irreverence that works, but when it comes down to simply ridiculing a physical characteristic, the line is crossed - it's no longer entertainment. It doesn't even make sense, really, because several of the things criticized about Orton weren't even criticism worthy - they're just different body characteristics. It would be like a brown haired guy ridiculing a blond haired guy about the color of his hair. Doesn't make sense. Who cares? It makes me wonder what's going on in the creative board room when this is what they are concentrating on. Also, the dialogue given to Jericho was more like the dialogue a "heel" would say. Does the "good guy" resort to cheap stuff like that? Not usually. Again, more stuff that doesn't make sense. I guess I'm looking for a little more thought in my entertainment with the WWE. There's a sad lack of creativity and continuity and when you add the borderline inappropriate (yes, IMHO) comments, it makes for programming not worth watching. I'm getting close to tuning out completely - maybe it's time.