In advance of his new book’s publication next month Matt Appleby explains what inspired him to write it

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Technology has always been a major game-changer when it comes to the modern world of sports. Today, we are at the dawn of a new era that is being driven, moulded, and even manipulated by Artificial Intelligence (AI) and other sophisticated technologies. From improving athlete performance to changing the way fans view games, incorporating these advancements has ushered in an unfamiliar but thrilling future for sports. 

The world of cricket is a fascinating blend of skill, competition, and deep-rooted rivalries, creating legends that resonate through generations. Fans around the globe are drawn to these historic contests that offer not just sport but stories of profound rivalry and camaraderie.

Modern technology has transformed how enthusiasts engage with their favorite pastimes. This evolution has opened up new horizons, allowing individuals to participate in thrilling activities with greater ease and convenience. In an increasingly competitive landscape, staying ahead means understanding what tools can enhance the overall experience.

Cricket is not just a game; it is a cultural practice that brings together people across the globe. Over time, there have been changes in how the game is shown to supporters. Initially confined to radio commentary and subsequently black-and-white TV sets, cricket broadcasting has progressed into an engaging, multi-platform experience.

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It is taking a giant leap from iconic sports like cricket to a relatively new domain of technology & innovation, i.e., cryptocurrency. Cryptocurrency has changed the perception of finance, as has cricket; it is not only about bat and ball anymore.

Cricket—a game that has evolved dramatically from its roots, gaining a global following and sparking passion across continents. And today, the experience of watching live ICC cricket matches has transformed, thanks to technology. No longer are fans glued to the radio, straining to hear distant commentary.

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Take a deep dive into the fascinating world of cricket with our curated selection on the Kindle Store. Explore the rich history of cricket, from the first World Cup to the allure of the game that captivates audiences and wins the hearts of millions. Discover insights about wickets and more in this ultimate guide to cricket.