Prince EWS
Global Moderator
That probably is how they see it but it really makes little sense to me. If the games were at the same time then sure, but I don't think I've ever had some free time, decided to watch some sport I don't watch a lot of and then avoided it because I'd already watched that sport that week; if anything the opposite would be true and I'd go on a bit of a binge.Sky will always prevent the PS being streamed imo. Consumer X allocates seven minutes a week to watching domestic cricket, and Sky wants all seven.
I suppose it makes a bit more sense when you consider that Sky uses a subscription-based rather than rating-based model. It could well be true that a diehard cricket fan might be slightly less likely to subscribe to Sky if they could watch PS matches for free.