Anyone who wanted to pander to the massive Indian fanbase obviously would. Tendulkar is a great, no doubting that at all.
But if you want to write an article or a quote that'll generate readers and therefore advertising $$, select Tendulkar.
IMO opinion Tendulkar and G.Chappell are on par as batsmen.
You talk about objectivity and yet you see no difference between someone like Tendulkar playing for 24 years and Chappell who only played about half as long, which was 13 years. It's true that playing longer allowed Tendulkar to amass his tallies but he maintained his excellence more or less throughout. If someone else had tried to play that long, they wouldn't have even finished with a 50+ average. Moreover, it's easy to ignore or dismiss that no cricketer in the history of the game has had to deal with more pressure and expectations but the reality is that having such a following is a big obstacle to deal with and that too for so long. It would wear anyone down. Anything less than a 100 was treated as a failure. Look at Dhoni, he's now had white hair for a good 3 years, yet he's still so young.
It's funny how he performed and looked much better in his final innings than he had in the last 2 years. I think the knowledge that it didn't matter what he got since it was his last innings allowed him to play with freedom and entertain like he used to. This shows what an impact expectations can have on you. Also the periods the struggled the most in his career were when he was going from 34 tons to 35 to break sunny's record, and when he was trying to get the 100th ton, which is again evidence of what a difficult thing expectation is to bear. Only haters or illogical people would play down such significant things. You always hear commentators and media talking about him carrying the weight of expectations of 100s of millions of fans. They are not stupid. They know Tendulkar has had it much harder in this sense at least.
Back to Sachin v Chappell-
it's 200 Tests vs 87 Tests. And out of the 87 Chappell played, 55 were at home and just 4 in the Subcontinent. Furthermore, Chappell retired relatively early at 35, while Tendulkar began early at 16 and retired late at age 40. How he has managed to maintain his stats over such length is mind-boggling. It's an easy thing to do to retire early and preserve your stats so that you are remembered better.
Batting records | Test matches | Cricinfo Statsguru | ESPN Cricinfo
And I am not even taking in account the millions of ODIs Tendulkar has played and contributed so much in that format. You may ignore ODIs too but ODIs appealled to a far great audience over his career and were seen just as important in the Sub-continent, so Tendulkar delivered there as well.
Hence, for me at least there's no way Chappell is above Tendulkar.