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Cricket, one of the most beloved sports globally, has witnessed a significant transformation in its fan engagement and revenue generation strategies over the years.

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Cricket fans have a lot to look forward to in the coming weeks. Until the end of the year, there is going to be yet another round of cricket test series. Who is playing, we hear you ask? Well, the usual suspects and age-old rivals, India and Australia. Cricket enthusiasts will get to watch two […]

Cricket is one of the most popular sports in the world, enjoyed by millions of fans across different continents. Originally a British pastime, cricket has evolved into a global phenomenon, gaining immense popularity in countries far beyond its colonial origins.

The IPL is certainly one of the most fascinating sporting competitions. People in North America and Europe could easily miss the Indian Premier League as an event, as cricket seems to be a bit of anachronistic oddity in those geographical latitudes, but the truth is that the game is very much alive and kicking, mustering million-strong viewership for every single game and driving serious advertising budget.