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Lara signs with C&W
Friday, October 24 2003West Indies captain and leading batsman, Brian Lara has signed a sponsorship deal with communications company Cable and Wireless. The agreement will require Lara to do television and print ads for the company for an undisclosed sum of money.
Lisa Agard, C & W executive vice-president of legal, regulatory and public policy stated:
"If Brian is as tough and gritty on the field as he was in the negotiations with us, I have every confidence that the West Indies team will redeem itself in the upcoming tours of Zimbabwe and South Africa."
Lara then gave the press assurance of his new commitment to West Indies cricket:
"I assure you that I'll be representing not only myself, but Cable & Wireless and West Indian people in a very high manner every time I wear that burgundy cap."
Posted by Liam